How a Retail Team Automated Their Product Launch Process in Just 3 Days

Launching a new product in retail is always exciting, but behind the scenes, it can be a logistical headache. From coordinating marketing campaigns to updating inventory and publishing product pages, the process often involves multiple teams, tools, and unnecessary delays.

A mid-sized retail company based in Berlin was facing this exact challenge. With a small team and rapid product turnover, they needed a launch process that was consistent, reliable, and fast. Their manual coordination across spreadsheets, email chains, and calendar reminders led to errors, miscommunications, and missed deadlines.

That changed when they partnered with COREDE.

Step One: Mapping the Launch Workflow

The first step was simple but powerful. Together with COREDE’s onboarding team, they listed every task that had to happen for a product to go live, including:

• Creating a product record in the ERP
• Publishing the product page on the webshop
• Sending launch emails to internal teams
• Scheduling social media announcements
• Updating inventory and warehouse notifications

None of these tasks were complex. But together, they created bottlenecks.

Step Two: Connecting the Dots

Using COREDE’s Flow Engine, the team created a simple automated sequence:

• When a new product form is submitted, the ERP record is created automatically
• Product details are pushed to the e-commerce platform instantly
• Internal announcements and launch alerts are triggered via Slack and email
• A post is scheduled on Instagram and LinkedIn through connected tools
• Warehouse is notified when the product goes live, along with stock instructions

What Changed

Within just three days, their entire product launch process went from disjointed to unified. Some of the results included:

• Product launches became fully automated, requiring only a single form submission
• Errors in product descriptions and missing data were eliminated
• Internal teams received timely updates without chasing emails
• Social media scheduling was no longer forgotten or delayed

According to the operations coordinator:

Before COREDE, launching a product meant three days of chaos. Now it takes fifteen minutes and one click.

The Takeaway

Automation is not about replacing people. It is about removing the friction that keeps good teams from moving fast.

When processes are repeatable, automation is not just useful. It is essential. With COREDE, even a small retail team can operate with the speed and precision of a much larger company.